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3:00 PM - 9:00 PM (UTC+5.5)
SPEAKERS
Founder, INDICA
Co-founder – Director, Centre for Soft Power (CSP)
President, Fragrance & Beauty Givaudan International, Switzerland
Senior Director, INDICA
Research Associate, CSP
Performing Artist, Academic, Theatre Artist & Storyteller
Vaishnavite Scholar
Sivacharya, Acharya, Sri Kalikambal Temple, Chennai
Professor at Maharaja Sanskrit College, Mysore
Director, Arya Vaidya Pharmacy, Coimbatore
Managing Director, N Ranga Rao and Sons Pvt. Ltd.
Founder, Writer, and Editor of peppertrail.com
Board of Directors, Givaudan
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Sugandha, Surabhi, Parimala, Aamoda are just a few of the numerous Sanskrit words for fragrance, with fragrance occupying significant place right from the Veda mantras through Itihasas, Puranas and Aagamas to ancient Sanskrit poetic works. In the famous and popular Rig Veda mantra “oṃ tryámbakaṃ yajāmahe sugandhíṃ puṣṭi-vardhánam urvārukam íva bandhánān mṛtyor mukṣīya mā ‘mṛtā́t” among the two qualities of tryambaka, the first mentioned is Sugandhi = the fragrant one.
The Yajnas were known for their diffusion of fragrance from the material offered into the fire as offerings to various Devatas. Hindu temple and household worship rituals are characterized by the offerings of the fragrant material through dhoopa, aarati, teertha and prasaada. Ayurveda devotes a significant portion of its wellness system to Aroma therapy outlining the details of different kinds of aromas that can heal various ailments. The Brihat Samhita has chapters on fragrance, Gandhayukti. Indian culinary science always incorporated Sugandha dravyas, i.e., spices in a big way giving Indian cuisine its characteristic flavor. More significantly, it is the Indian spice trade that contributed to the economy during ancient and medieval times compelling Europeans to find sea routes to India. There are detailed descriptions of how herbal powders and pastes were intensely used in the personal daily embellishment of Indians, particularly women. Aphrodisiac effects of fragrance are so well incorporated into the Hindu imagination/mind that Manmatha, the god of eros is viewed as flower-arrowed. In all the rituals and cultural traditions of all the components /strands of the Hindu cultural complex like Vaidika, Jaanapada (folk), Aaranya/ Paarvata(tribal), the fragrant material plays a vital role through their psychosomatic and magical/ supernatural effects.
The symposium is being organised in collaboration with Vigirom Pvt Ltd ( VPL) Bengaluru. VPL was established by Late Sri K. Vijayakumar, a veteran of the Indian Perfume Industry. Sri K. Vijaykumar who studied in the School of Perfumery, France was also well versed in the use of fragrances and flavours in the Indian ethos. He was very keen on exploring this topic as it has not received due attention from the scholars. INDICA is now pleased to collaborate with Vigirom in organising this event and bringing his desire to fruition. The event will be held on 29th October.
:::SCHEDULE:::
3.00 – 3.10 | Welcome | Shri Hari Kiran Founder, Indic Academy |
3.11 – 3.15 | Opening Remarks and Intro to Keynote speaker | Smt Vijayalakshmi Vijayakumar Co-founder – Director, Centre for Soft Power (CSP) |
3.15 – 3.45 | Keynote Address | Mr. Maurizio Volpi, President, Fragrance & Beauty Givaudan International, Switzerland |
3.50 – 3.53 | VoT & Introduction to the panel – Fragrance in folk traditions | Prof Nagaraj Paturi Director, Indic Academy |
3.53 – 3.55 | Introduction to the panelist | Varsha V Research Associate, CSP |
3.55 – 4.15 | Fragrance in Folk Traditions | Dr. Janardhan Ghosh, Performing Artist, Academic, Theatre Artist & Storyteller |
4.15 – 4.25 | Q&A | |
4.26 – 4.33 | VoT & Introduction to the panel – Fragrance, an Integral Aspect of Worship: | Prof Nagaraj Paturi |
4.33 – 4.35 | Introduction to the panelists | Varsha V |
4.35 – 4.55 | Fragrance, an Integral Aspect of Worship: Paancharatra | Shri MA Madhusudhanan, Vaishnavite Scholar |
4.56 – 5.15 | Fragrance, an Integral Aspect of Worship: Shaiva | Dr. T. S. Shanmukha Sivacharya, Acharya, Sri Kalikambal Temple, Chennai |
5.15 – 5.25 | Q&A | |
5.26 – 5.33 | VoT & Introduction to the panel – Fragrance in Sanskrit Literature | Prof Nagaraj Paturi |
5.33 – 5.35 | Introduction to Panelist | Varsha V |
5.35 – 5.55 | Fragrance in Sanskrit Literature | Dr. M.A Alwar Professor at Maharaja Sanskrit College, Mysore |
5.55 – 6.05 | Q&A | |
6.06 – 6.13 | Introduction to Panel – Aroma and Ayurveda | Smt Vijayalakshmi Vijayakumar |
6.13 – 6.15 | Introduction to Panelist | Varsha V |
6.15 – 6.35 | Aroma and Ayurveda | Dr. Somit Kumar Ghosh Director, Arya Vaidya Pharmacy, Coimbatore |
6.35 – 6.45 | Q&A | |
6.46- 6.53 | VoT & Introduction to the panel – Incense Industry and Indigenous Fragrances | Smt Vijayalakshmi Vijayakumar |
6.53 – 6.55 | Introduction to the panelists | Varsha V |
6.55 – 7.15 | Incense Industry and Indigenous Fragrances | Shri Arjun Ranga Managing Director, N Ranga Rao and Sons Pvt. Ltd. |
7.16 – 7.35 | Shri Yogesh Dubey President, Rakesh Sandal Industries | |
7.35 – 7.45 | Q&A | |
7.46 – 7.53 | VoT & Introduction to the panel – Flavours and Fragrance in Culinary Traditions | Smt Vijayalakshmi Vijayakumar |
7.53 – 7.55 | Introduction to Panelist | Varsha V |
7.55 – 8.15 | Flavours and Fragrance in Culinary Traditions | Smt Ammini Ramachandran Founder, Writer, and Editor of peppertrail.com |
8.25 – 8.30 | VoT & Introduction to Mr Michael Carlos | Smt Vijayalakshmi Vijayakumar |
8.30 – 8.50 | Valedictory Address | Mr. Michael Carlos Board of Directors, Givaudan |
8.50 – 8.55 | Vote of Thanks | Prof Nagaraj Paturi |